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Press release: Dooap Appoints New CEO, Moves Headquarters to Austin

News Company News
Dooap Inc.


Under Mikko Hytönen’s Leadership, AP Automation Provider is Poised for Next Level of Growth.

AUSTIN, TX, May 14, 2019 – Dooap, a leading Accounts Payable (AP) automation provider for Microsoft Dynamics environments, today announced that it has appointed software industry veteran Mikko Hytönen as its new CEO to lead the company in its next phase of growth. To keep pace with its expansion, the company is also moving its headquarters from New York to Austin, Texas, a growing technology hub.

Hytönen succeeds Antti Kosunen, co-founder of Dooap and its parent company Efima, who will be directing Dooap’s business development.

“We are delighted that Mikko is joining Dooap as CEO. He has demonstrated strategic leadership and vision, helping software firms increase their market share and revenue through innovative solutions that meet key business needs, and we’re confident that he will do the same for Dooap,” said Kosunen. “With Mikko leading our expansion across the U.S. from new headquarters in Austin, a growing hotbed for technology innovation, we’re looking forward to drawing upon an innovative and experienced talent base and strategic partnership opportunities to build upon the growing market demand for AP automation.”

Hytönen brings 20 years of leadership experience through a variety of executive management and finance roles in the software industry, and has a proven track record in growing companies of all sizes. In his new role, he will be responsible for overall strategy and operations, including expanding the Dooap team, growing the customer base, and continuing to develop technology and services to address customer demand.

“I’m very excited to be joining the team at a startup that is well-positioned for growth in the Microsoft Dynamics ecosystem,” said Hytönen. “Dooap has everything it needs to succeed – talented and motivated people, a growing customer base, and scalable, user-friendly technology that meets the needs of today’s AP department. We are seeing great opportunity for AP automation in North America as companies look to gain more visibility and control over their AP operations. We have chosen Austin, as our U.S. headquarters because of its dynamic tech environment, and we are looking forward to expanding our team there significantly in the months to come.”

Prior to joining Dooap, Hytönen served as CEO at two software companies that he grew and were later acquired: Toimitori; and Enoro Group, where he also served as CFO. Previously, Hytönen served as CFO of Comptel Corporation and was the finance director for Electrolux and SmartTrust Group. Hytönen holds a Master of Science (Technology) degree in mechanical engineering and industrial management from the Helsinki University of Technology in Finland.

About Dooap

Dooap, based in Austin, Texas, provides leading AP automation solutions for the Microsoft Dynamics ERP platform. The company’s technology is a mobile-first, cloud native AP solution built from the ground up on Microsoft’s Azure cloud, specifically for Microsoft Dynamics 365 for Finance and Operations and AX2012. Its technology provides an easy-to-use interface, increased efficiency and mobility, reduced errors and low purchase-to-payment processing costs. Dooap is a subsidiary of Efima, a Finnish company with a track record in digital financial process automation in the Dynamics ecosystem. For more information, visit: www.dooap.com.

Media Contact:

Diane Pardes
Pardes Communications, LLC

Mikko Hytönen
CEO, Dooap Inc.

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