Sam Bush joins Dooap as Chief Marketing Officer, starting February 1, 2026. She brings in-depth experience in demand generation, partner marketing, and modern go-to-market strategy.
Known for her work as host of AMBUSH On Air and her leadership in the Microsoft community, Sam focuses on translating complex solutions into clear, buyer-first stories that build trust and accelerate growth. At Dooap, she’ll lead brand, demand, and partner marketing as the company continues to grow in the Microsoft ecosystem.
Mikko Hytonen, CEO for Dooap, welcomes Sam: “We’re super-excited to have Sam onboard. Beyond her professional achievements, Sam brings an energy that aligns closely with our culture—warm, driven, doing good and committed to elevating our customers and teams around her. I’m confident that under her leadership, our brand, demand, and partner marketing efforts will continue to thrive and scale.
"At the same time, I’d like to thank Sari, our current CMO, for all your contributions in helping Dooap reach this point, and best wishes for your next chapter when you’re upgrading to a permanent weekend – don’t be a stranger!"